AJ's Trees came to us looking to update thru existing boards with something more eye catching to draw in more business. We recommended adding an extension to a standard billboard to create more interest, and my team left it up to me to come up with an idea for them. In my research, I found an image on their website that of one of their workers in a giant tree, that I thought would look amazing on a board to show that AJ's can tackle any job. And since they wanted something that showed their removal services as well as their trimming, I developed a design where the tree was getting in the way of everything, including the words on the board.
