Once the state allowed cannabis dispensaries to start advertising, DANK came to my agency asking for a billboard design. However, there were a lot of restrictions placed on any design we would make, including that there could be no images of people smoking on the board, no bright colors, and we were not allowed to say the word cannabis, just to name a few. So, I decided to lean into the abstract. I developed a black and white abstract background that was meant to emulate the idea of smoke, framing the logo for DANK, and the words 'NYS Licensed Dispensary.'
