Hinter is a fictituous gravel bike brand built for stone, solitude, and the raw rhythm of the ride. When I was designing this brand, I wanted to capture the feeling of exploration, and the paths that open up once you have the right equipment. With the tagline, Ridden In Stone, the client knows that this is a bike designed for carving your own path across the earth. I developped this website with the intention of combining the ruggedness of the outdoors with the sleek ease of their bikes, including sections like Your Experiences, and opening with an image of a mountain overlook, to ensure the customer could envision the world opening before them if they had a Hinter bike.
