Our client, Biehler's Liquor, was interested in buying billboard space during the holiday season, but they weren't sure exactly what they wanted their ad to say. So, they left it up to me to come up with some options for them. I really wanted to create a design with a simple tagline that would highlight that Biehler's as the perfect stop for all their holiday needs, whether that be stocking up for parties, buying the perfect present, or setting out the perfect drink for Santa.