Lake Hour is a line of spiked seltzers created with the intention of providing delicious cocktails that are the perfect alternative for those that love hacing a can in their hand, but hate the taste of beer. The brand has a voice that perfectly embodies your goofball friend who you always call when you want a good time, so I tried to recreate that when designing this art for them, while also bringing in the idea that their product is 'Perfect for Whatevering.' I had the idea to create a campaign of digital boards that shows the product doing a variety of different tasks to show the different settings you want to have your Lake Hour drink for. I also develoepd a few boards that were focused on brand awareness to help get their name out.
