For this project, myself and two collaborators, Ally Schutt and Nick Warwick, were tasked with creating a brand extension proposal for a well-established company. We saw a lot of potential for a line of alcoholic beverages for the company Dole juices. Our research showed a variety of drink recipes with Dole juices as their main ingredient. We decided to cater to a younger demographic, particularly those that just turned legal. To do this, we focused on fun and vibrant colors and an art nouveau-inspired illustration style that I developed for this project.
