Peter Rouff has been a client at my agency for several years, running the same tired ad year after year. So, we thought it was time that he got a refresh. After researching the client, I was intrigued by the idea that he was dedicating to ensuring that all of his client received a quality fit from their Invisalign or their braces. In other words, a perfect match. I thought that presenting the union between dental work and patients as a love connection would be a perfect way for the client to stand out in the market, and to generate interest in their office.
