Hartman's Distilling is a local distillery that came to us wanting to establish their Loganberry seltzer as the drink you think of when you think of sitting by the water, enjoying the cool breeze, while also incorporating their signature Hartman's blue. They also take a lot of pride in their city, and wanted someway to convey that in the ad too. Thus, the Official Taste of Summer in Buffalo was created. We used an image of their can against against waves of water that make you want to jump in the pool, and a text emblem that connected with their brand identity while being easily legible and visually interesting. We topped it off with their logo against their signature color, and we had an ad our clients were thrilled with.
