Four cans lined up in a row receding into the background. Across the top of the page reads the words "Fun, Fresh, Familiar."Four cans lined up in a row receding into the background. Across the top of the page reads the words "Fun, Fresh, Familiar."

Sun Spiked Juices

Brand Design

For this project, myself and two collaborators, Ally Schutt and Nick Warwick, were tasked with creating a brand extension proposal for a well-established company. We saw a lot of potential for a line of alcoholic beverages for the company Dole juices. Our research showed a variety of drink recipes with Dole juices as their main ingredient. We decided to cater to a younger demographic, particularly those that just turned legal. To do this, we focused on fun and vibrant colors and an art nouveau-inspired illustration style that I developed for this project.

Client
Personal
Project Year
2022
Software
Adobe Fresco, Adobe Dimensions, Adobe Illustrator, Adobe InDesign
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No items found.
A can of Sun Spiked fruit punch with the tagline, 'A new twist on Classic flavors.'
Four cans of Sun Spiked Juices with the tagline 'The Tastes You Love.'
A can of Sun Spiked Peach mango.
A can of Sun Spiked pina colada.
No items found.

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